Course Overview

Ever wondered how the digital marketers identify your intent while searching or scrolling? Are you fascinated about learning how things work in the back end for building brand reputation digitally? Come and seek the exciting mysteries behind the success stories you have witnessed and the role of digital marketing strategies behind them.

Our digital marketing syllabus is mainly divided into four, namely
– Search Engine Optimization (SEO)
– Social Media Optimization (SMO)
– Google Ads
– Content Marketing
We also cover other subdomains of digital marketing within these listings since they are related to any of the above four.

Search Engine Optimization (SEO)

SEO is the science of gaining traffic and reaching out to more people with your website. It requires data, research and analysis to begin with. SEO is practiced with a well defined strategy in place. It works differently for different businesses.

With JachOOs, you will learn how to conduct keyword research, set a website structure and optimize according to the keywords. You will also learn how to tweak contents with evolving keyword volume or changing search intents with time and also how to plan a tailor-made strategy. This is your chance to master the art of moving ahead of your competitors across different search engines.

Social Media Optimization (SMO)

Building a loyal community on social media platforms is essential for any brand these days. Optimizing the social media accounts is necessary to achieve maximum reach. Be it Facebook, Instagram, Twitter or LinkedIn, you should make an emotional connection with the people.

Join JachOOs to acquire that skill of developing a social media account with strategic posting. Learn how to convert the viewers to followers and build a loyal community with the follower base. With JachOOs you can learn how to play with the deciding factors of a social media post according to the target audience. Learn the art of dominating over your competitors with effective SMO strategies.

Google Ads

Google Ads is, without a doubt, the single-most popular platform for pay-per-click advertisement. With the dominance level of Google as a search engine is still unchallenged. Even with the emergence of the ChatGPT-Powered Edge browser, Google stands tall and holds the position as the most favourite platform for advertising.
JachOOs Academy lets you master the tactics behind setting up an ad campaign in Google. With us you will explore various possibilities within Google Ads such as search ads, shopping ads, display ads, video ads, ads on apps and even more. You will also learn about the best scenarios that will suit each of these ad types. Be a part of Google Ads revolution with us.

Content Marketing

The kingdom of content is unrivaled in the digital marketing domain. Be it any form of marketing, without appealing content, advertisements are worthless. Content can be of any form. Written contents, announcement, monologues, videos or be it any content, it should establish a connection with the people. It is indeed an art to make anyone hooked to a content. More than just a literary work.

JachOOs trains you with skills required for creating compelling contents for marketing. Connecting with the maximum number of people requires many factors to be checked. From tone to word count to duration, many factors need to fall in place. A successful formula of one marketing strategy cannot apply in the next one.

You are going to learn how to use words and speech in the right way for efficient marketing with us. JachOOs provides you with interactive brainstorming sessions, practice sessions with examples of content marketing that worked well and failed and hands-on projects to display your skill and knowledge.

Explore the career of the future where technology, social engineering and even artificial intelligence comes into action. Be a future-ready digital marketer with JachOOs.

What you’ll learn