Course Overview

About Digital Marketing

• What is Digital Marketing
• Concept of Digital Marketing
• Trends in Digital Marketing
• What is Digital Marketing
• Mental Model
• Cognitive Model in Digital Marketing
• Emerging Technologies in Digital Marketing
• What is Digital Marketing and Where is Used

Elements of Digital Marketing

• Elements used in User Experience Design.
• How it Work Together.
• What is Big Picture?
• What is Persona in Digital Marketing
• 6 Stages used to design in Digital Marketing
• Heuristic Evalution

More About 6 Stages

• Introduction and Defination on 6 Stages of Design Process
• 6 Design Steps in Digital Marketing
• Why we used 6 Stages in Digital Marketing
• Competitor Analysis in 6D

Heuristic Evalution

• 10 Usability Heristic Evaluton Law for Digital Marketing
• How we used Heuristic Evalution
• Case Studies of Competitor

User Research

• Benefits and Introduction on User REsearch
• Elements that used in User Research
• Process in User Research
• User Interview
• Modern Day User Research Methods

Digital Marketing Design Process

• What is Research in User Experience Design?
• Tools and Method used for Research
• User Needs and its Goals
• Know about Business Goals
• How to deliver a research and  it phases.

Digital Marketing Design Process

• Visual Design Principles
• Information Design and Data Visualization
• Interaction Design
• Information Architecture
• Wire framing & Storyboarding
• Elements and Widgets
• Screen Design and Layouts
• Hands-on Assignments and Quiz

Digital Marketing Design Process

• Design Testing Methods and Techniques.
• Usability Testing – Types and Process
• Create plan for the Usability
• What is Tests?
• What is Prototype and how we design it.
• Various Prototyping Tools
• How to prepare Usability Testing?
• How to understand & refine Usability Test Results?

Digital Marketing Improvement Process

• Understanding the Usability Test findings
• Applying the Usability Test feedback in
• improving the design

Digital Marketing Delivery Process

• How to communicate with implementation team
• UX Deliverables and its process

Digital Marketing Projects

• Web Projects
• Android and IOS
• Toolset
• POS System
• Interface and Product Design
• Dashboard

Digital Marketing Tools

• Sketch
• Axure
• Invision
• Proto
• Adobe XD
• Figma
• Webflow
• Flow Map
• Balsamiq
• Visual Sitemaps
• Wireframe CC
• Optimal Workshop